Web Site Marketing 101

There are a few basic steps to take to start properly marketing your site. This quick lesson will give you a general overview of the steps you should take to better promote and position your web site to reach your tarket market.

A) Get Your Site Ready For The Web - Start with a solid foundation

You must start with a solid foundation. Build your site, and optimize primary pages to be ready for search engines.

• Domain Name - Register an appropriate domain name, one that is descriptive of your business.
• Header Meta Tags - Programming page title, keywords, description and search engine spider/robot instructions.
• Content - Optimize page copy to take advantage of Search Site referencing methods.

B) Promote Your Site - Let them know you are there!

• Google • MSN • Alta Vista • Lycos • Infoseek • Web Crawler • Excite • Hot Bot (Plus many, many more.)

Search Site Submission - Let them know you are here! Search site submission is a marketing fundamental. Many web site owners are unaware that unless you proactively submit your web address to search sites, they will never know your site exists. In other words, you will not get listed in search sites unless you submit your URL to them. Also, your site needs to be submitted regularly – no less then quarterly, no more than monthly.

Directories - There are many listing directories to consider. Some directories will list you for free, others charge you a fee. Track the visitor referrals to help confirm the value of these services.
• Google, etc.
• Chamber of Commerce (Your local Chamber Site)
• Government Tourism Sites (Southern Maine Coast Tourism Association, Maine Office of Tourism, etc.)
• Travel Directories (cyber-rentals, A Downeast Guide, MaineGuide, etc.)

Web Based Marketing Campaigns
Promote your business to people who will use your web site.
• Monthly e-Newsletter & e-mail campaigns
• Banner Advertising
• Last Minute Specials promotion

Traditional Marketing Campaigns
Promote your web site, untilizing conventional methods, such as print, radio, etc. Drive your audience to the your site for in-depth information about your service.

C) Quantify the Results - Return on Investment

Visitor Tracking - Keep track of referrals, and how people get to your web site. If you know where they are coming from, you know which marketing investments are effective.

• Server Logs - Analyzing server logs to track web site traffic will be the most accurate method of visitor statistics.
• Third Party Systems - There are many third party solutions available. Simple code is installed on your web page, and the services site will track visitors activity remotely

Get Started Now! Sign up for our Web Site Marketing 101 Program. That's right. We will do the work for you! Do not have time to submit to all of the search engines, directories and listing sites, find Meta Tag creation confussing? Let us help you! We will takje care of the A, B, C's for your site. Make sure you home page is properly set up on a firm foundation (meta tags, etc), submit your site to the search engine and directrory community, and set up accurate visitor tracking on your site. Plus we give you a 6 month membership to A Downeast Guide, valued at $100. Our Web Site Marketing 101 program includes: A. Home Page Review - We will review your home page for key words, descriptions, alt tags, robot instructions, content, general search engine health. We will make suggestions and edits including Header Meta Tags to get your site ready to go. B. Search Site Submission Service- We will submit your site to the major search engines, directories and link sites. We will do this 4 times per year. We submit to over 1 million different search sites. C. Visitor Tracking- Your site will be set up with Extreme Tracker®. This service tracks visitor traffic to your site. Quantify your return on investment.

SIgn up Now! Only $200! Signing up is a simple two step process. Step 1 - Pay Now! - Complete the payment process. This secure credit card payment process is provided by Pay Pal®, an eBay Company. Step 2 - Web Site Registration - After payment, you will be sent to our Activation Form which will ask you a few questions, and get your started on the A, B, C's of site marketing. Lets get started... Step 1 - Pay Now!!